I was a senior in high school and still remember that day that I walked into English class and saw this Pearl Jam lyric printed on the chalkboard (yes - that’s how long ago it was)! If you knew me back then, you’d know my heart belonged to Eddie Vedder, but regardless, the teacher had immediately grabbed the attention of the entire class.
Mrs. Davy had a gift for making the study of language relevant to our pesky class of ready-to-be-done-with high school students. While she could have written a line from a historic poem or novel, instead she chose this popular lyric that she knew would be recognizable, and interesting, to us. I don’t remember the lesson she was teaching, but I do remember that she met us exactly where we were that day.
Our clients are a lot like that group of high school students - focused on other things and sometimes struggling to find the relevance of the subject at hand. Meeting them where they are can be the greatest tool we use to connect.
I’d love to know: How do you make the work you do more accessible for your customers? Let me know in the comments below!