Niche.

Is it a “

nitch?”

Or is it a “neesh?”

Lots of us have them, right?

For insurance salespeople, it might be manufacturing businesses, construction firms, or high-valued homes.

But what if a niche was less about the characteristics of the business or the house and more about the person making the buying decision?

What if you worked with female-identifying founders buying business insurance for the first time?

Or overwhelmed, first-time CFOs managing the insurance placement process for the first time?

Or solo parents re-defining what "home" looks like post-divorce?

Imagine when you start speaking to these people how obvious it becomes that you are the right - and the only - option.

“I help newly appointed, and often overwhelmed, CFOs to gain confidence in building an insurance program to protect the organization they serve.”

That it’s an online shoe store or widget manufacturer?

Irrelevant when building a connection.

See the difference?

It's a "nitch" for me! How would you describe yours? Tell me more in the comments below!