What's your unfair advantage?

I know my unfair advantage.

Do you know yours?

Your unfair advantage might be your product - but it also may be your individual experience or expertise that sets you apart from others doing similar work.

Your unfair advantage may be the thing you tout to a prospective client.

“Work with me because….”

But it can also be the thing you channel when your confidence is shot.

When you’re questioning all.the.things.

“I belong at the table because…”

When working with female entrepreneurs to build insurance programs, my unfair advantage is my experience as an insurance company underwriter. I know just the questions to ask - and can ask them in an approachable, conversational way.

When coaching an insurance agent, my unfair advantage is that I, too, am an insurance agent. My experience wasn’t gleaned in a market decades ago, but rather in real-time.

I won’t ask you to share your own unfair advantage - but will remind you that you do have one.

And it’s not arrogant or boastful to know what it is - and then use it to your advantage.

Just for fun: I've gone down the Seinfeld rabbit hole - a little late to the party, I know. If you have a favorite episode, let me know below!