The Head and the Heart

They say that life is about the little things, and I was reminded of this when I (finally) turned on my air conditioning this morning.

Nearly 10 years ago, when it was time to put down more permanent roots in the neighborhood I’d grown to love here in Chicago, I sat with my realtor and made a list of my “must haves” for my new place:

☑ Dedicated parking spot

☑ Outdoor living space

☑ Central air conditioning

☑ In-unit washer and dryer

I knew I was home the very first time I turned the key in the lock on the front door of the unit I’d end up buying - I could feel it in my gut. It was THE ONE - but it also had none of these "must have" features.

Over time, I'd begin renting a parking space from a neighbor, I’d work with a specialty contractor to add the washer and dryer I coveted and finally, install that central AC that made me smile this morning.

The heart and mind are constantly coordinating as we consider what is right for us - and heart often wins. In sales, we often focus on the financial aspects of the product or service we offer - lower cost or competitive terms - but we can’t overstate the significance of heart.

I’d love to know - are you a “fixer upper” or a “move-in ready” dweller? Let me know in the comments below!

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