I’ll take “It’s Not Creepy, It’s Social Media for $200, Alex.”

Clue: “I’m Following You.” "What is Instagram?”

Up until a year ago, Adjunct Advisors, LLC was nowhere to be found on the 'gram.

After all, thoughts of insurance don't usually evoke beautiful imagery, do they?

Car accidents!

Fires!

Hurt people!

Fear!

Anxiety!

Stress!

Sigh.

I still see all of this in my feed as I scroll - and likely always will.

But, as I flex a bit of my own creative muscle, I see those with me in the industry do the same.

I see more and more insurance professionals using the platform not to push a product or make a buck, but rather to invite their customers to see the humanity of the work we do - and us!

So curious: As a consumer of insurance, do you follow your insurance agent or provider on Instagram? As an insurance professional, do you make a point of following your clients there? Tell me more below!

What is it about “likes” or “comments” on a social platform that feed us as they do? I can’t quite pinpoint the psychology behind it. Ego? Validation? Connection?

Maybe you’ve shared someone else’s article or spent time to write your own - only to find out, several hours later, not a single engagement! Sigh.

I assure you, though, that people see you - and that’s exactly how I came to know Michael Porpora, AAI, CIC. Michael and I have a common interest - the insurance business - and also share an affection for this social platform.

Our initial connection led to a curiosity, and then support, of one another’s efforts, like he demonstrates in a personal challenge he issued that benefits us all. Michael committed to introduce one of his connections here on LinkedIn to his audience each day for one year.

I was happy to wake up this morning to the news that I’m #215. You can listen to the brief clip below to learn more about Michael’s project and the work that I do.

https://lnkd.in/gKCZaJa

:: I so admire Michael’s dedication to this project - if you’ve ever issued a challenge like this to yourself, I’d love to hear about it. Let me know in the comments below!