social media


What is it about “likes” or “comments” on a social platform that feed us as they do? I can’t quite pinpoint the psychology behind it. Ego? Validation? Connection?

Maybe you’ve shared someone else’s article or spent time to write your own - only to find out, several hours later, not a single engagement! Sigh.

I assure you, though, that people see you - and that’s exactly how I came to know Michael Porpora, AAI, CIC. Michael and I have a common interest - the insurance business - and also share an affection for this social platform.

Our initial connection led to a curiosity, and then support, of one another’s efforts, like he demonstrates in a personal challenge he issued that benefits us all. Michael committed to introduce one of his connections here on LinkedIn to his audience each day for one year.

I was happy to wake up this morning to the news that I’m #215. You can listen to the brief clip below to learn more about Michael’s project and the work that I do.

:: I so admire Michael’s dedication to this project - if you’ve ever issued a challenge like this to yourself, I’d love to hear about it. Let me know in the comments below!